This vedio is an advertising film of the Shiseido.

Firstly，we can’t understand the theme until we see the ending.Just like the title，I thought it just talked about a Halloween party，but when I realized the main idea，I thought it was not only an advertising vedio，but also a artistic work.

Then，the reason why I put in the place of artwork，is the part I chose，the high point of it.The picture is beautiful and the novel form is new to us.

Of course，the vedio doesn’t seems to be associated with the brand.Actually，the high point is just the connection.

reference：http://www.bilibili.com/video/av33908961

Xiao Zijin

The short film is about if one day we wake up and find that we can only breathe in water. In the film, water treatment is adopted to slow down or speed up the frames to show the beauty of video.

What I wanted to learn from it was that the video was shot in a different world, which was very different from what we have now,It’s kind of like an ultra-realistic set

Reference：

https://www.vmovier.com/54443?from=search_post

Hushuqi

This vedio is made by a vloger from Nanjing call Daichuan Yuan.

Most of the material for this work comes from her previous vlog.She also add the narrative read by herself.

In this vedio，she told that we can make friends，fall in love ，although the universe is made up of a bunch of atoms，they will melt with the time fly.

The vlog isn’t very long，but we can draw the connection of the narrative and the picture，we can also draw on this kind of form of blurred picture.

reference：https://m.weibo.cn/5802717758/4277339556824175

Xiao Zijin

This video uses a wonderful chemical reaction that makes us feel the color of the spirit. The experimenter put the object model into the water and then sprayed in different colors, and we could see the perfect color in the water, and the richness of the color. Our lives are like colors in the water, different colors superpositions, different things that happen, and eventually make up our beautiful life. The color will be fully integrated from the water, and the object is still the original color, and what we see is the combination of color and water. Through this creative video we can also learn its clever use of color’s spirit to express our life.

Reference:

http://www.bilibili.com/video/av29030768?share_medium=android&share_source=copy_link&bbid=72953873-2E7E-4C65-AD8A-5D900D7E675520166infoc&ts=1541512745056

Yvonne

This video uses the technology of split screen to describe an unexpected ending caused by two different choices. It takes a close-up shot of the characterization and presents the comparison between the two endings. This video gives me an idea of how to use split screen in two different ways.

Because I think people are multi-faceted, I hope to show the members of our group through this video and their multi-facedness, which is the inspiration of this video to me！

Reference：

https://www.vmovier.com/48006?from=search_post

Hushuqi

<A NIGHT AT THE OPERA>

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video link

This is a fashion advertisement of Victoria’s secret. I like their editing techniques very much. The film inserts a few partial shots of angels at the beginning, which gives the audience a desire to continue watching, and then shows the audience the appearance of the Paris Opera. And the interior is splendid, and then the five secret angels of Victoria set different shapes, and finally let the five angels appear from the red curtain, which brought surprises to the audience. Although this is an advertisement for a product, it is not boring to shoot, but rather makes the product more attractive to the audience.

I can learn his editing and shooting techniques, such as starting from the local, you can clip the back content to the front. Add curiosity. You can also take some empty shots that can render the atmosphere.

reference:

from Youtube:https://youtu.be/L4fXil1Zj

LEE

<Met Gala Celebrities’ Night at the Museum>

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video link

This is a met gala charity party promo, the theme is the combination of fashion and religion. The film is shot at the Metropolitan Museum of New York. I like his soundtrack very much. I feel that the picture is ups and downs according to the music, and the film shows that the museum’s artwork is special. Sacred, then used a fisheye lens to add a touch of fun.

resource:

youtube  https://youtu.be/LywjNA4xajw

LEE

Instead of hiring photographers, the Gucci Spring / Summer 2018 blockbuster has allowed Spanish-born artist Ignasi Monreal to create a series of surreal digital works depicting a utopian world of fantasy. With very bright traditional color relations to show us the beauty of a mythical world, with the illustration of the lens technique of this photographic video in the creation, to show us a new photographic lens technique. Although our current technical skills may be difficult to achieve, but we can use the color mix in the video, as well as the ancient traditional style to reflect our expression of ideas, to bring a new visual feel.

Reference:

http://www.bilibili.com/video/av27086127?share_medium=android&share_source=copy_link&bbid=72953873-2E7E-4C65-AD8A-5D900D7E675520166infoc&ts=1541510810965

Yvonne

It’s a emotion short film so this video doesn’t tell us much imformation.It just like a work to express the author’s feeling at that time.In this video we can see many beautiful scenes and at last we can see the girl wake up in a beach so maybe the video is just a dream of her.

I like the colour that this video used most.The colour is also a way to express the emotion and from this colour I can see the girl’s dream is peaceful and pleased.The way to change one scene to another is soft and match the music so people will feel comfortable when enjoying the film.

I think we can study its colour and experience the emotion the author wants to present.

 

Reference:

https://www.bilibili.com/video/av26055350?from=search&seid=1504289090578148079417

MENG XIAOZHE

 

THE PAVEMENT

This video uses many flashback scenes to state a story fragmentarily.As the more we see the more we understand.

Those close-up shots create many illusions which mislead the audience at the beginning.This video changes its colour into black and white so the atmosphere seems quite depressing.The words that the narrator repeated in this silence video present very strong emotion.

We can try to learn its form of expression for example using flashback scenes.And the light it uses is also a point we can learn from because it makes the scenes clear enough for us to comprehend.

Reference:

https://www.bilibili.com/video/av4443898/?p=18

 MENG XIAOZHE